Our story
Serving good food and smiles
Hardcastle Restaurants Pvt. Ltd. (HRPL). owns & operates McDonald’s restaurants
across West and South India. It has a Master Franchisee relationship with McDonald’s
Corporation USA and has been the custodian of the brand since its inception in 1996.
HRPL is a direct subsidiary of
Westlife Development Limited
(WDL), a company listed on the Bombay Stock Exchange (BSE: 505533). It currently
operates over
300 McDonald’s restaurants across 42 cities and 11 states in West and South India.
What we stand for
Good Food
We take great pride in our food! It is made with the best quality, fresh ingredients which are sourced from our local suppliers in India who have been our partners for over two decades. We serve food that not only tastes good, but also makes our customers feel good. And so, we have been continuously enhancing menu and nutritional choices in response to customers’ needs and nutrition preferences. We take the well-being of our customers very seriously and we’ve worked hard on our recipes and menu choice to reduce fat, salt and sugar in our food and provide our customers with wholesome food choices.
Good People
Our people make us the leaders that we are. Driven by a rich culture that has anchored the company’s position as the world’s leading restaurant chain, McDonald’s, continual commitment towards its employees and consumers has become a trademark for its success.
Good Neighbours
We conduct our business in a way that is good for the people, good for the community and good for the planet. We take our social responsibilities and our commitment to the society and ethics seriously.
we care
Being cherished across the world, we believe in returning our customer’s loyalty by focusing our efforts on giving back to community.
The wellbeing of the consumers and the environment we live in is of highest priority to Mcdonald's.
Being cherished across the world, we believe in returning our customer’s loyalty by focusing our efforts on giving back to the community.
Enlightening young minds – Education Mukhtangan
Muktangan, an initiative of Paragon Charitable Trust, pioneering in educational
programme working in close partnership with various NGOs across the country. McDonald’s partnered with
Muktangan to support and promote education for the girl child. We worked on child centered methodology
to educate kids through the seven schools operated by them.
McDonald's also partnered with Nareshwadi school aiming to improve the standard of living of the tribal
community and students of Nareshwadi Project. The Company further supported the project economically by
providing them with a better workplace. This in turn helped them to consume right quantity and quality
of food, thus preventing malnutrition.
Go Green Campaign
McDonald's undertook a proactive step in creating awareness about Global Warming by educating children & urging them to GO GREEN.
Room to Read India
Hardcastle Restaurants partnered with Room to Read India an NGO running Literacy Program in primary schools to help young children obtain reading skills and develop the habit of reading by donating 1,11,000 children’s books for distribution to municipal schools for the promotion of education of children, especially from non-privileged backgrounds in this program.
Support education and dignity of Labour
To educate and encourage dignity of labour in the Retail industry in India, McDonald's India in association with RAI hosted the 'Industry- Academy Partnership' Symposium.
McDonald's Traffic Safety Week ( Association with Mumbai Police)
McDonald's ran a 15 day campaign in benefit of the public, giving public traffic safety tips, encouraging them to observe traffic rules.
The Girl-Child and World Children's Day (UNICEF)
In western India, McDonald's tied up with The Nalanda Foundation to support Education of the Girl-Child for three years.
Supporting Pulse Polio
McDonald's has over the years worked to support eradication of Polio. With this end objective, the company has actively supported and participate in the Pulse Polio Awareness rally since 1997.
McDonald's Voting Initiative
In a bid to encourage its customers to vote, McDonald's India launched a consumer focussed initiative to reward every citizen who cast their vote in the civic elections.
SCALING FOR GOOD SINCE 1996
McDonald’s India (West and South) is committed to conducting business in a way that is good for the people, good for the community and good for the planet.
RONALD MCDONALD HOUSE CHARITIES INDIA (RMHC INDIA)
Ronald McDonald House Charities Foundation India (RMHCFI) seeks to promote and establish care centres,
care rooms and care houses for the benefit of all families whose children have been going through a medical
treatment for their illnesses, both within and outside hospitals and medical centres, free of cost.
In 2016, RMHCFI has partnered with Bai Jerbai Wadia Hospital for children, Mumbai to launch its first Ronald McDonald Family
Room in India. The Family Room is an area located in an entire ward of Outpatient Department of the Paediatric Haematology-Oncology
department of Bai Jerbai Wadia Hospital for children.
Ronald McDonald Family Room (RMFR) provides children undergoing cancer treatment and their families a place to rest and refresh.
It intends to provide improved medical environment, emotional support to parents, clean and hygienic play activities for kids and an
opportunity of relaxation to all those families whose child is undergoing medical treatments at the hospital just a few steps away from you.
In the past three years, RMHC Family Room has reached out to more than 35,000 people in need, serving as a comfortable place for them and their children to relax and unwind.
For many children, it’s a space where they can forget their worries and anxieties for a bit.
To know more about RMHC India, please visit www.rmhcindia.org
Restaurant Level Corporate Social Responsibility (CSR) Initiatives
Small initiatives can make a lot of difference when you run more than 300 restaurants. Even our employees love giving back to
the community and ensure they do their bit to bring a smile on people’s faces.
We host several community outreach programs that focus on the adoption of
social developments programs ranging from education of youth on environmental issues, cleanliness to partnering with the Police
Departments to conduct traffic safety awareness programs.
At the local levels, our restaurant crew also undertakes slew of community outreach programs which include orphanage visits,
book distribution and flood relief work among many others.
As a global brand, McDonald’s India has a responsibility to be a force for good. The actions we take as a business present tremendous opportunities to have a deep and lasting impact, on us as individuals, on the communities we proudly serve and on the world in which we live and will pass on to future generations. The wellbeing of the consumers and the environment we live in is of highest priority to McDonald’s.
Green Yatra
Opportunity : Keeping the environment around our restaurants clean has been one of
the key focuses for McDonald’s India. Paper and plastic waste generated at McDonald’s India
restaurants is estimated at approximately 1,05,285 kilograms on average per month across 60
restaurants in Mumbai and Pune.
Solution: McDonald’s India partnered with a local non-governmental organization in early 2012 to run a waste management audit of restaurants in Mumbai and its suburbs, and to initiate a pilot to collect the paper and plastic waste from McDonald’s restaurants in Mumbai. After a successful pilot, McDonald’s India now recycles paper waste for reuse.
Results: McDonald’s India, through its initiative of recycling paper waste for reuse, is taking a step toward obtaining green restaurant certification. By developing a systematic waste management process, McDonald’s India is moving toward zero greenhouse gas emissions. After a successful pilot in Mumbai, McDonald’s India has introduced the systematic waste management process in Pune (Maharashtra).
Since 2012, HRPL has saved approx. 2,677,000 kgs or 2,677 Metric Tons of Carbon or Greenhouse Gases emission (GHG) (Carbon dioxide (CO2) and Methane (CH4)) with virtual real estate value of ₹6,127 Crores or $ 1 billion. We intend to continue this for many coming years and encourage ecological sustainability.
Waterless Urinals
McDonald’s has implemented an interesting solution aimed at improving sanitation without placing a heavy burden on the water resources by refurbishing traditional urinals with waterless cleansing technology. The waterless urinal is capable of saving over 1,51,000 liters of water per urinal every year. This initiative extends to 75 McDonald’s restaurants in West India and our endeavor is to roll out the same across all our new and existing restaurants in the West & South of India by end of this year.
At McDonald’s, sustainability has been a key pillar of strategy to cut carbon footprint as well as to boost profitability. We have mindfully woven sustainability into our operations across the business. Right from setting up a ‘Farm to Fork’ supply chain to launching the ‘Good Food Journey’ we have been at the cutting edge of sustainability.
. Owing to our relentless efforts, we have completely eliminated all single-use, customer-facing plastic from our restaurants. In the process, we have saved over 500 tonnes of plastic in a year and reduced our landfill significantly.
. More recently, we have also started converting the Used Cooking Oil (UCO) from our restaurants to 100% bio-diesel, thus saving cost and helping environment at the same time.
. The paper used for the packaging is FSC® (Forest Stewardship Council®) certified. FSC certification is considered the "gold standard" designation for wood harvested from forests that are responsibly managed, socially beneficial, environmentally conscious, and economically viable.
. That’s not all! We have also deployed an internet of things enabled solution – Energy Management System, to monitor and save our energy consumption including Electricity, Diesel, Gas and Temperature. In FY 18-19 alone, EMS has helped us cut our carbon footprint by over 2300 tonnes.
Milestone
From our first restaurant in 1996 to over 300 restaurants today across the West & South India, our growth story has been built on outstanding quality and trust. Today, we are one of the country’s largest chain of Quick Service Restaurants, serving millions of customers every day!
We thank you for your trust in us!
awards
Recognized as one of 2019 World's Best Workplaces
Among Top 10 companies to work for in Retail Industry – 2019 (4th year in a row)
Smita Jatia, among the four Indians featured in Forbes Asia’s Power Businesswoman list. The list highlights 25 accomplished women who are playing a significant role in shaping Asia’s business landscape in the next few decades. These women are defying stereotypes and breaking down barriers across industries
Akshay Jatia conferred with the 21st Century Icon Awards 2019 under the category Dedicated Stalwart Award
Won the ‘Bronze Spike’ for our Election Campaign #MakeYourChoice, under the category ‘Media-use of Stunts’
Won the highest honour at the Sabre South Asia Awards 2019 for efforts to drive Brand Advocacy – ‘Superior Achievement in Brand Building’
Achieved 2 Gold Awards at the DMA Asia ECHO Awards 2019 in the retail and experiential category for the Election Campaign #MakeYourChoice
McDonald’s won the Silver medal in the category of ‘Best Use of TV’ for ‘What’s Your Spice?’ campaign
The CFO100 Programme annually recognizes the top 100 senior finance professionals in India who have made a difference with their acumen, attitude and leadership.
The Economic Times has recognized McDonald’s India as one of the Best Brands for the year 2018-19.
Among the Top 10 companies to work for in Retail Industry – 2018 (4th year in a row)
Best Consumer Products and Retail sector campaign for ‘Flavours without Borders’ campaign
Top of the charts award as the top performing market across Asia for 2018
Gold Award by Indian Digital Media Awards
(Battle of the Spicy)
Silver Award by Indian Digital Media Awards
(Battle of the Spicy)
HRPL has been ranked as the No. 1 Company to work for in retail in 2016 by the Great Places to Work Institute in Association with the Retail Association of India
McDelivery Excellence in Custom Ecommerce Solutions
Winner of International Advertising Associations Award - Retail category - McDonald's Campaign #Kuch Pal Offline
In the QSR Category
1st in the Food Retail category, 4th in India’s top 10 retail employers
Best use of Social Media
Excellence in Supply Chain & Logistics
Ranked 86th across 20,000 unique brands
First among the QSR players, 16th across 100 other reputed brands
(Excellence In Marketing)
Bang For Buck Mc Donald’s
Bronze - Retail Brand
Retail Advertising
(Mc Donald’s Spicefest)
Retail Advertising
(Mc Donald’s Happy Price Menu)
Retail Advertising
(McDonald's Flurry)
Taking The Fast Out Of Fast Food
Making Sustainability Good Business
Award For Retail Excellence
Retail Advertising
(Mc Donald’s Shukra Hai Mc Donalds Hai)
Award For Retail Excellence
Retailer Of The Year
(Food & Beverages - Catering Service)
Most Preferred Multi Brand Fast Food Outlet
Award For Retail Excellence
India Study Ranks Brand McDonald's
Among India’s Most Trusted Brand
The CMO Council
Brand Leadership Award
The Hardcastle Restaurant Pvt.Ltd
Growth Driver
McDelivery® was launched in India in 2005 with an aim to enable utmost consumer convenience. Being a step ahead of the consumer trends, we launched the McDelivery®
Services App (MDS app) in 2014 to provide consumers the option to order their favourite Burgers and Fries at their fingertips.
Over the years McDelivery has emerged as one of the key growth drivers for the brand.
Currently available across various platforms such as web ordering, mobile app and call centre,
the app enables delivery across 230+ McDonald’s restaurants across West and South India.
Launched in 2013, McCafé is McDonald’s in-house coffee chain offering over 45 hot and cold beverages.
Besides serving delectable hand-crafted coffee made from 100% Arabica beans, it also offers a range of non-aerated, dairy and fruit based beverages.
With over 200 outlets across West and South India, McCafé enjoys a loyal base of customers who walk into McDonald’s for its coffee and desserts,
hence giving customers one more reason to visit our restaurants.
McBreakfast With McBreakfast, McDonald’s introduced the first ever branded breakfast category in India. McBreakfast offers customers a range of wholesome,
nutritious and convenient breakfast options that make mornings easy and happy. The menu includes delicious, wholesome and
protein rich breakfast options including Veg & Egg Muffins, Dosa Masala Brioche, Scrambled Eggs, Hot Cake and Waffles.
In 2017, McDonald’s India changed the game for the Quick Service Restaurants by launching the unique, digitally enabled ‘Experience of the Future’ (EOTF) Restaurants.
These modern and contemporary looking restaurants take the customer experience many notches higher by offering self-ordering kiosks, digital menu boards, gaming tabs,
air chargers and table service.
As of today, we have over 50 EOTF restaurants across more than five cities. Our customers love the new format and we are committed to increasing their footprint across our market.
We are leveraging technology in a big way to drive customer experience, convenience and business profitability. With our EOTF restaurants,
the McDelivery platform and the unique McDonald’s app, we have deployed an omni-channel strategy to give our customers seamless experience across different platforms.
We are also doing technology led innovations and integrations at the back-end to streamline operations and further improve customer experience, while boosting our profitability.